Pioneer DJ has been a long-time client of the Brainyard. Recently we were asked to redesign their website, www.pioneerdjusa.com. The old website was designed utilizing both HTML and Flash. We decided on this go-around to eliminate the need for flash on the website and focus more on usability and aesthetics of the site. So we first started a new background graphic and site layout. We focused on featuring larger rotating banners, promotion of images and new products, and informative content on the right side of the homepage. This information included items such as featured videos, latest news, Twitter feeds, and events. We also spent a lot of time organizing the product section of the website, making the user’s experience that much easier and informative. What we ended up with was cramming a ton of information into a visually engaging and easy to use website for both customers and industry professionals.

Brainyard was approached by MyLocally to create a different type of business search website. MyLocally is unique in that it combines the ability for potential customers to search for businesses as well as give said businesses the ability to create micro-websites and promote their social media. MyLocally is the brainchild of some very experienced and successful SEO experts. These leaders in the search industry are responsible for revolutionary local search products that serve over 50,000 customers and drive approximately 100,000 calls to these customers every month. After months of planning and development, Brainyard tackled the task of creating the look and feel of the site along with the detailed work needed to guarantee a memorable experience for both the potential customers and featured businesses.

Roland and Fender had a meeting of the minds. The goal was to figure out how two of the most influential and ground-breaking companies could work together and create something that would shock the music industry? After exhaustive planning and brainstorming, they finally achieved what they were after…the all new V-Guitar by Roland. That’s when they called The Brainyard. A new product category demanded the best design look and feel possible, and we were happy to supply that.  The new V-Guitar debuted at the 2012 NAMM Show in Anaheim. Roland thinks they are on to something, and we couldn’t agree more.

Pioneer Electronics, with the marketing prowess of the Brainyard, have always been on the cutting edge of electronics and DJ equipment. Recently Pioneer DJ took even their own ingenuity and concepts a step further with the help of the Brainyard by creating a truly unique product…a compact and universal DJ Controller known as the DDJ-ERGO. Brainyard was instrumental in their global marketing campaign by creating ads, web banners, etc. With over 1,000,000 views on YouTube, this product launch received nothing but positive accolades from it’s peers. With features such as USB power plug-n-play, Virtual DJ LE Software installed, pulse control, and personalized user interface, the DDJ ERGO is well ahead of the curve in the DJ industry.

Fender wanted something custom.

After almost a year and a half in development, we launched the much anticipated Fender Custom Shop website. Known as the home of the flagship custom guitars from the famed Fender brand, the Custom Shop is home of some of the most exclusive and spectacular instruments on the planet. “We had a challenge to make the site easily accessible but still incredibly deep for the fans of these guitars and guitar makers,” says Glen Hall, resident Brainyard web guru. “So we studied the user behavior and preferences to carefully craft the experience they really care about,” Hall adds. We had to connect the user interface to a rather elaborate enterprise back end at Fender that manages complex databases. Perhaps our biggest challenge and proudest moments are when no one ever ‘sees’ that stuff. But knowing that this intricate set of data is interwoven to support the user experience is like a great song – sheer art.

Being that we’re all musicians at the Yard, this was a labor of love (or as Trevor puts it ‘labor of lust’). We fought to stay on track for what we knew the visit wanted to see and feel about the brand. In the end, we created a site that on the surface appears simple and creative yet it is deep in its content and information. What we hoped for has happened. People come in for a visit and stay for coffee. And like a great coffeehouse, they keep coming back.